Il rapporto di ricerca (Un’indagine empirica sul turismo enogastronomico come opportunità di “non-core-business” per le imprese agroalimentari)
Abstract
Il comparto agroalimentare costituisce senza alcun dubbio una delle eccellenze del “Made in Italy”, soprattutto nella capacità di coniugare il buono del “food” con il bello del territorio, un formidabile binomio di competitività sui mercati internazionali. Negli ultimi anni, inoltre, il turismo enogastronomico sta conoscendo un successo clamoroso, proponendosi non più soltanto come motivazione turistica secondaria, ma perfino primaria. Nella ricerca che segue si è voluto indagare il turismo enogastronomico come formula di business integrativa, ma anche potenzialmente strategica, per le imprese agro-alimentari. Dall’indagine emergono conferme in tal senso, assieme alla necessità/opportunità, per le imprese rispondenti, di doversi avvalere da un lato di professionalità “gastro-turistiche” specializzate e dall’altro di partner in grado di sostenere queste innovative prospettive di business, sia a livello pubblico (con interventi a sostegno) sia a livello privato (con un inedito ruolo di assistenza e supporto in capo alle banche).
Parole chiave
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ISSN: 1971-5293
ISSNe: 2283-3374
Esperienze d'Impresa, Reg. Tribunale Salerno n. 875 del 3/11/1993