L’EMPOWERMENT D’IMPRESA ATTRAVERSO IL FATTORE EASY-INN. IL CASO DUPI ITALIA S.R.L.

Abstract

This study aims to identify distinctive features and original meaning of innovation. Through the analysis of the impact of "innovation factor" on firms decision making process, the study aims to bring out the logical think/act able to support new and more competitive business model. The paper proposes a new model that, through the identification of a "Easy- Inn" factor, is configured as empowerment catalyst for innovative firm that addresses the glocal change, moving in a dual perspective of competitiveness and consonance. Despite the lack of extensive research, the corporate world seems to embrace the innovation concept; which so far appears to be a promising tool for create value. The research tests the models proposed in a case study, which could be considered a core contribution both in terms of practical implications for corporations and in academic research. The study concludes with a suggestion on the so-called innovation as the ability of companies to rethink their modus pensandi/agendi through the holistic concept of simplicity, a critical factor to deal with complexity.