OPPORTUNITÀ, LIMITI E CRITICITÀ DEI SOCIAL NETWORK

Abstract

The present work investigates the role of social networks in contemporary society, both from the point of view of the individual and from that of businesses. The paper attempts to highlight the advantages and critical issues linked to a not always appropriate use of the network. If on the one hand, the “network of networks”, the inexorable advancing of the social network is changing the agenda of the mental and sensory potential of
the user, offering businesses “new segments of the market”, on the other hand, the proliferating of the social platforms or networks risks favouring pathological relational and behavioural dynamics in which the tool (the social network) ends by strumentalizing its users.

KEY WORDS Social network | opportunity | criticality.

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