Riflessioni e proposte per il controllo di gestione delle attività di contact center

Antonio D'Amato

Abstract


A contact center is a strategic area for business value creation as it provides businesses with many opportunities for advanced customer relationship management. Following an analysis of specific elements of the contact center (business model and relevant economic features), the work aims to provide a scheme for controlling contact center activities.


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Riferimenti bibliografici


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ISSN: 1971-5293

ISSNe: 2283-3374

Esperienze d'Impresa, Reg. Tribunale Salerno n. 875 del 3/11/1993