Relazioni e cooperazione per la competitività delle tipicità rurali: il business del nocciolo viterbese

Abstract

The aim of this study is to verify if the development of intersystemic cooperative relationships within the viterbese halzenut market and between this and the social-economic environment, may represent a possible way to enhance the competitiveness of the viterbesi halzenut firms within the international markets. Within the Viterbo Province, the most suited to agriculture among the five provinces of the Region Lazio, the hazelnut sector plays a economic and social dominance position. The hazelnut market represents a global agribusiness markets in which Lazio Region has a strong position in terms of quality and value of production and of consumptions. In this sector, Italy is placed as the second producer in the world after Turkey. In Italy, the Lazio Region, is second after Campania, followed only by Piemonte and Sicilia, thanks to the viterbese halzenut production. This position is the result of the combination of natural and institutional factors of context and specific factors of the firms (structural and organizational management skills), reflected in corporate performance. However, in recent times, the evolution of competitive international halzenut market dynamics seem to have challenged the said position, determining a progressive weakening.