Applying Meridian Thinking to Marketing

Bernard Cova

Abstract


Applying Meridian Thinking to Marketing

Full Text

PDF

Riferimenti bibliografici


Addis, M. and Podesta, S. (forthcoming), "Long Life to Marketing Research: A Postmodern View", European Journal of Marketing.

Arnould, E., Price, L. and Zinkhan, G. (2002), Consumers, McGraw-Hill, New York.

Aubenas, E et Benasayag, M. (2002), Resister c'est creer, La Découverte, Paris.

Aubert-Gamet, V. (1997), "Twisting Servicescapes: Diversion of the Physical Environment in a Re-Appropriation Process", International Journal of Service Industry Management, Vol. 8, N°1, pp. 26-41.

Badot, O. (2003), "Compte-rendu de Fouvrage Alternatives Marketing", in Rémy, E., Garubuau-Moussaoui, I., Desjeux, D. and Filser, M. (eds.), Societe, Consommation et Consommateurs, l'Harmattan, Paris, pp. 147-153.

Badot, O., Bucci, A. and Cova, B. (1993), "Societing: Managerial Response to European Aestheticization", European Management Journal, Special issue EAP 20th Anniversary, pp. 48-55.

Baudrillard, J. (1992). L'illusion de la fin ou la grève des évènements , Galilée , Paris.

Bromberger, C. (2002), "Une vision de la Méditerranée, une manière ethnologique d'être au monde", in Bromberger, C. and Todorov, T., Germaine Tillion: une ethnologue dans le siècle, Actes Sud, Arles, pp. 41-94.

Brown, S. (1993), "Postmodern Marketing?", European Journal of Marketing, Vol. 27, n° 4, pp. 19-34.

Brown, S. (1995), Postmodern Marketing, Routledge, London.

Brown, S. (1998), Postmodern Marketing 2: Telling Tales, Thomson, London.

Brown, S. (2001a), Marketing: The Retro Revolution, Sage, London.

Brown, S. (2001b), "Torment Your Customers (They'll Love It)", Harvard Business Review, October, pp. 83-88.

Bucci, A. (1998), Quand les idées mènent l'entreprise, Dunod, Paris.

Bucci, A. (2002), "The Italian Fashion System: A New Industrial and Consumer Model", in Bucci, A. (Ed.), Fashion in Milan. Style and Business in a Changing City, AIM-Abitare Segesta, Milan, pp. 15-25.

Carù, A. and Cova, B. (2003), "Revisiting Consumption Experience: A More Humble but Complete View of the Concept", Marketing Theory, Vol. 3, N°2, pp. 267-286.

Cassano, F. (1998), La pensée méridienne, éditions de l'aube, Paris.

Cassano, E (1999), "Pour un relativisme bien tempérd" , Revue du Mauss, N°13, pp. 121-130.

Cassano, E (2001), Modernizzare stanca: perdere tempo, guadagnare tempo, Il Mulino, Bologna.

de Certeau, M. (1980), Einvention du quotidien. 1. Arts de faire, Gallimard, Paris, (English translation, The Practice of Everyday Life, UCPress, Berkeley, 1984).

Club de Marseille (1994), Parier sur l'homme, éditions de l'aube, Paris.

Cova B. (1997a), "Community and Consumption: Towards a Definition of the Linking Value of Products or Services", European Journal of Marketing, Vol. 31, N°3/4, 297-316.

Cova, B. (1997b), "Relationship Marketing: A View from the South", in ed. Meenaghan, T., New and Emerging Paradigms, AMA Special Conference, University College Dublin, June, pp. 657-672.

Cova, B. and Cova, V. (2002), "Tribal Marketing: The Tribalization of Society and its Impact on the Conduct of Marketing", European Journal of Marketing, Vol. 36, N°5/6, pp. 595-620.

Dholakia, N. et Arndt, J., eds (1985), "Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory", Research in Marketing, Supplement 2, Sheth, Jai Press, Greenwich.

Earls, M. (2003), "Advertising to the Herd: How Understanding our True Nature Challenges the Ways we Think about Advertising and Market Research", International Journal of Market Research, Vol. 45, N°3, pp. 311-336.

Fabre, T. (1998a), "Le noir et le bleu", in Le Bris, M. and Izzo, J.C. (eds.), Méditerranees, Librio, Paris, pp. 9-12.

Fabre, T. (1998b), La Mediterranee entre la raison et la foi, Actes Sud/Babel, Arles.

Fabris G. (2003), Il nuovo consumatore, Verso il postmoderno, FrancoAngeli, Milan.

Firat, A.F. and Dholalda, N. (1998), Consuming People: From Political Economy to Theaters of Consumption, Sage, London.

Firat, A.F., Dholakia, N. and Venkatesh, A. (1995), Marketing in a Postmodern World, European Journal of Marketing, 29, 1, 40-56.

Firat, A.F. and Shultz II, C.J. (1997), "From Segmentation to Fragmentation: Markets and Marketing Strategy in the Postmodern Era", European Journal of Marketing, Vol. 31, n° 3/4, pp. 183-207.

Gummesson, E. (2002), Total Relationship Marketing, Butterworth-Heinemann, Oxford.

Hetzel, P. (2002), Planète conso: Marketing expérientiel et nouveaux univers de consommation, Editions d'Organisation, Paris.

Holbrook, M.B. and Hirschman, E.C. (1982), The Experiential Aspects of Consumption: Consumer Fantasy, Feelings and Fun, Journal of Consumer Research, Vol. 9, N°2, pp. 132-140.

Horden, P. and Purcell, N. (2000), The Corrupting Sea, A study of Mediterranean History, Blackwell, Oxford.

Latouche, S. (1999), "Le retour de l'ethnocentrisme: purification ethnique versus universalisme cannibale - Presentation", Revue du Mauss, N°13, pp. 7-19.

Lipovetsky, G. (2003), "La sociéte d'hyperconsommation", Le Débat, N°124, Mars-Avril, p. 74-98.

Lyotard, J.F. (1979), La condition postmoderne, Minuit, Paris.

Maalouf, A. (1998), Les identités meurtrières, Grasset, Paris.

Matteson, M. (1985), La connaissance ordinaire: precis de sociologie comprehensive, Méridiens Klincksieck, Paris.

Maffesoli, M. (1988), Le temps des tribus: le déclin de l'individualisme dans les sociétes de masse, Méridiens Klincksieck, Paris (English translation, The Time of the Tribes, Sage, London, 1996).

Maffesoli, M. (1990), Au creux des apparences: pour une éthique de l'esthétique, Plon, Paris.

Maffesoli, M. (1996), Eloge de la raison sensible, Grasset, Paris.

Maffesoli, M. (2000), L'instant éternel. Le retour du tragique dans les sociétés postmoderrzes, Denodl, Paris.

Maffesoli, M. (2003), Notes sur la postmodemite: le lieu qui fait lien, le Fein, Paris.

Manzini, E. (2001), "Ideas of Wellbeing. Beyond the Rebound Effect", Communication et the Conference on Sustainable Services and Systems: Transition towards Sustainability, Amsterdam, Oct.

McAlexander, J.H., Schouten, J.W. and Koenig, H.F. (2002), "Building Brand Community", Journal of Marketing, Vol. 66, January, pp. 38-54.

Morace, F. ed. (2002), European Asymmetries. Asimmetrie Europee, Scheiwiller, Milan.

Pine, B.J. and Gilmore, J. (1999), The Experience Economy: Work is Theatre and Every Business a Stage, HBS Press, Harvard.

Ritzer, G. (1999), Enchanting a Disenchanted World, Revolutionizing the Means of Consumption, Pine Forge Press, Thousand Oaks.

Rosenau, P.M. (1991), Post-Modernism and the Social Sciences: Insights, Inroads and Intrusions, Princeton U.P., Princeton.

Sakl, E. (1978), L'Orientalisme, l'Orient cree par l'Occident, Seuil, Paris.

Schmitt, B.H. (1999), Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands, The Free Press, New York.

Seybold, B. P. (2001), The Customer Revolution, Crown Business, New York.

Solomon, M.R. (2003), Conquering Consumerspace, Marketing Strategies for a Branded World, Amacom, New York.

Touraine, A. (1997), Pourrons-nous vivre ensemble? Egaux et différents, Fayard, Paris.

Viard, J. (1997), Pourquoi des travailleurs votent FN et comment les reconquérir, Seuil, Paris.




ISSN: 1971-5293

ISSNe: 2283-3374

Esperienze d'Impresa, Reg. Tribunale Salerno n. 875 del 3/11/1993