V. 17, N. 2 (2009)

Sommario

Articoli

EXPLORING THE LINK BETWEEN MANAGING CULTURAL HERITAGE AND TOURISM INDUSTRY COMPETITIVENESS: A TWO COUNTRY COMPARISON
Mario Siglioccolo, Lynne Eagle, Philip Kitchen, Maria Giovanna Confetto
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IDENTIFYING KEY RELATIONS FOR DESTINATION COMPETITIVENESS AND FOR CREATING CULTURAL TOURISM PRODUCTS: A VALUE SYSTEM APPROACH TO TOURIST DESTINATIONS
Maria Giovanna Confetto, Mario Siglioccolo, Carmela Tuccillo
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COMMUNICATIONS, CULTURAL TRENDS, AND COMPETITIVE ADVANTAGE IN BTOB MARKETS. A SURVEY ON SMES IN THE PROVINCE OF AVELLINO
Alfonso Siano, Paolo Piciocchi, Agostino Vollero, Gianpaolo Basile
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TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITY RELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY
Paolo Piciocchi, Agostino Vollero, Maria Palazzo
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TTHE VIRTUOUS CIRCLE OF ‘SYNTROPY’ (VCS): AN INTERPRETATIVE CHAOS VS COSMOS MODEL FOR MANAGING COMPLEXITY
Paolo Piciocchi, Clara Bassano, Ioanna Papasolomou, Erica Paduano
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NETWORKS FOR LOCAL DEVELOPMENT. PLANNING A LOCAL FESTIVAL (CAL-ITER) OF THE AVELLINO’S CHEESE INDUSTRY
Agostino Vollero, Maria Palazzo, Carmine Fumai, Ilaria Pietropaolo, Daniela Florio, Marianna Iodice
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FOSTERING TYPICAL PRODUCTIONS THROUGH STRATEGIC COLLABORATION: TRUFFLES MARKET IN CAMPANIA
Stefano Ranucci PhD
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SUSTAINABLE DEVELOPMENT: FROM AN ABSOLUTE POINT OF VIEW TO A RELATIVE ONE
Francesca Ceruti
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MANAGING BUSINESS RELATIONSHIPS: BETWEEN SERVICE CULTURE AND A VIABLE SYSTEMS APPROACH
Francesco Polese, Luca Carrubbo, Giuseppe Russo
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EUROPEAN FIRMS’ INTERNATIONALIZATION TO ALGERIA. OVERCOMING CULTURAL DISTANCE
Francesco Calza, Nadir Aliane, Chiara Cannavale
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THE OUTSOURCING OF INNOVATION ACTIVITIES IN SUPPLY CHAINS WITH HIGH-INTENSITY OF RESEARCH AND DEVELOPMENT
Luigi Cantone, Pierpaolo Testa
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